The ToyLab app for iPhone and iPad

ToyLab is a free, interactive app where kids can test out all the newest and most exciting toys!

Using the Fun-o-vator, travel through ToyLab, a magical place with floors upon floors of different worlds to play in and characters to meet. You can become an official Toy Tester in the Walmart ToyLab, “unbox” and play with each of the top-rated toys, add your favorites to your Toy Report, or hang out with Barbie and her friends to collaborate on the latest episode of Barbie’s vlog. Coming soon, even meet Santa himself!

ToyLab is fun for families too, and brings convenience to holiday shopping. On the “grownups only” floor (or over email), you’ll be able to see which toys your kids liked best.

ToyLab features:
- Endless unboxing and playtime in the ToyLab with 20 of the top-rated toys of the year, with 20 more coming soon.
- A Toy Report to show parents and guardians your favorite Toys
- Barbie’s dreamhouse, where you can personalize a vlog with Barbie herself!
- Four different interactive adventures with Barbie and her friends, where you make choices that change the story.
- Coming soon: a visit with Santa!

ToyLab is completely free to play. On the “Grownups Only” Floor, there are external links where toys can be purchased if desired.

ToyLab is made by eko, the leader in choice-driven entertainment, with partners BuzzFeed, Particle 3, and Technology Humans And Taste.